How to create a positive reader experience on your blog and entice readers to come back.
Content updated 2/22/17
Create a positive experience for your blog readers and they’ll want to keep coming back. There are simple things you can do to create a blog that is reader friendly, engaging and purposeful.
Based on personal experience as a blog reader, there are a few things that are deal breakers. Not many, but there are a few and those few will stop me from visiting that blog again.
According to Alex Haile of Chartbeat, a reliable resource whose analytics company counts Time Magazine and more than 4,000 top publishers as clients, bloggers have 15 seconds to capture the readers attention. Think about it. You have 15 short seconds to capture, engage and communicate what you have to offer to a reader. That’s not a lot of time is it.
Maximize exposure to what you have to offer quickly and in a compelling way.
Consistency, great content and visual appeal are great tips for creating a positive experience for your readers. Additional tips you might not have considered and will effectively increase reader engagement.
- Have a blog design that is easy to navigate with quick access to primary points of interest. If you share workouts, make it easy to access workouts. Similarly, if you share recipes, make it easy to access them.
- Remove the automatic newsletter sign-up with commenting.
- Share a snapshot of who you are at-a-glance. At the very least let your readers know what your name is without having to search to find out. Also, give them the option to find out more. Share a clearly visible link to a more lengthy bio.
- Make it easy to share your content. Provide easily accessible sharing options and offer pre-written share options including your social media name (@jillconyers). This is easily done with Pinterest and Tweet This plugins.
- Make it easy to contact you. The reader shouldn’t have to spend time searching for a way to contact you.
- There’s a good chance readers are not going to scroll through, much less read, multiple lengthy paragraphs to get to the point and the purpose of your post. Break up the content in smaller reader friendly sections. Remember, only 15 seconds.
- Engage your readers with meaningful comment replies. And, let readers know when you’ve replied to their comment via email without having to go back to your blog to read your reply.
- Publish content with a purpose. Know your readers and give them content and information that answers a question, solves a problem or improves something. Provide a takeaway or an ah ha moment.
- Use popup ads with caution especially if they pop up multiple times during a single visit and if placement blocks the content.
Use the button below to download the free checklist and do a quick blog audit for reader friendliness.
What makes you want to keep visiting a blog? Is there anything that makes you not want to visit again? If you’re a blogger, how do you keep your readers coming back?
be the best version of YOU