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Join Under Armour and Show the World What’s Beautiful!

Redefine the Female Athlete

As a Fitfluential Ambassador, I’m participating with more than 300 amazing women in a campaign sponsored by Under Armour to inspire you! To motivate you to share your journey and redefine the female athlete!

Under Armour launched round three of their What’s Beautiful campaign to redefine the female athlete. This campaign is all about encouraging and empowering women to set goals and CRUSH THEM! It’s about encouraging women to do things they never thought they could and to push past what they once thought were limits. It’s about challenging them to tell their story and show the world how they define beauty! It’s all about an I WILL attitude!

Anyone can participate. All you need is a goal, a positive attitude and a desire to prove to everyone, and yourself, that you have what it takes.

I’m not saying it’s going to be easy. Joining this challenge is about effort, determination and perseverance. It’s about being proud of your accomplishments. And it’s about mental strength and knowing that you can do ANYTHING you set your mind to.

Are you ready to join?

Wait! Before you decide find out a little more about the What’s Beautiful campaign from the Under Armour website:

Together we’re redefining the female athlete by setting epic goals and pushing past where we’ve ever been and where we thought we could go. Join us. Set your own personal goal. Then document your journey by posting videos and photos that tell your story from start to victory.

We’ll continuously post challenges for you. But that’s just the beginning. Show us your journey. Show us what makes your story the one that stands out from the rest. If you meet your goal, set a new one. Make it even bigger. Prove to everyone, and yourself, that you have more than what it takes.

Each week, Under Armour will be giving away swag bags full of loot to participants. they will feature top performers on their website. after 8 weeks, they will announce 10 finalists who have documented the most impressive & motivated journeys toward the goals. mid-july, winners will be announced!Three winners will receive a trip to Costa Rica for a 4-day retreat.

Now that your head is spinning with ideas for goals. Now that your heart is racing and you’re feeling inspired. GO SIGN UP! It’s as easy as 1, 2, 3…4

  1. Go to Under Armour What’s Beautiful to sign up.
  2. Declare your I WILL statement! Your goal can be anything from making changes to your diet, starting cross fit or running a 5k or 50 miles. Your goal is about YOU!
  3. Take on the UA challenges.
  4. Post your photos and videos. Share your journey.

My goal? Click the image below to watch my 1 minute video and find out what my “I WILL” is and why I chose it.

(Image links to my What’s Beautiful page)

Looking for a little more motivation and support?

I have partnered with Marathon Mom (Jen) again to bring you TEAM ENDURANCE! We’re going to build our endurance to meet our challenges head on and conquer our goals. Whether your goal is to run a marathon, do 5 unassisted pull-ups or run your first 5K, ENDURANCE will help you get there!

After you sign up, go to TEAM ENDURANCE to join our team and connect with other women on this journey. As a team we will cheer each other on, motivate through the rough times and encourage each other if thoughts of self-doubt whisper in the back of your mind. Join Jen and I as we build TEAM ENDURANCE into a group of amazing female athletes!

Anyone that knows me knows that I’m a big fan of challenges. Challenges keep me motivated and determined.  This challenge is EPIC!  It’s the challenge of all challenges! Honestly, just writing this post makes me want to go for a run or spend an hour in my workout room with weights!

NOW! GO GET IT! Show the world how you define beauty and the female athlete!

Wait! One more thing. Share your goal with me so I can cheer you on. Leave a comment and compete this sentence…

I WILL _______________________________________________________

How are you going to redefine the female athlete?

Now on to Fitness Friday!



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33 Comments

  1. I love the idea of team endurance, because you can really go any which way with that goal. I can’t wait to see where your journey takes you!

  2. Well Jill, your is the first post I’ve read that makes me think I need to join the Under Armour campaign. I’ve always know I was an endurance athlete rather than a sprinter. (Lord knows, motherhood has been an endurance sport)

    So I will think of a goal and jump in with you this weekend! (hey, I guess that’s a mini-goal right there!0

    1. Yay! Let me know when you join so I can follow you 🙂

      I am so not a sprinter. It takes me about 2 miles to get warmed up and find my zone. By then a sprint is over LOL

  3. Love it Jill! As you know, I am following behind with this FF campaign!!! 😉 I am looking for decent pics since you were so kind to offer help. I cut my head off so many of my pics but I will find some this weekend & see what you think..

    You will do wonderful!!!!

    1. Thanks Jody! I’m sure we will be able to come up with something for you 🙂

  4. i can’t see your video either, but i’ll go find you on the website! great job with the pinnable images!

    1. Hi Courtney
      The image takes you to my What’s Beautiful page where the video is uploaded. Would you mind letting me know if it doesn’t work?

      1. Jill I just tried it again and it’s working. Last night it took me to the What’s Beautiful homepage!

  5. For some reason I cant watch the video, when I click on it I’m taken to the UW website, do I just search for your video there? I would love to see what your challenging yourself to! With moving I dont have time to commit to anything official, but once we move the end of this month I’m committing to being consistant with working out so I can achieve my weight loss goal!

    1. Hi Andrea. The video image is a link to my What’s Beautfiul page. You should be able to see the video there. Let me know if you have a problem. Thanks for your support 🙂

  6. I signed up a while back but haven’t done anything with this campaign yet. I’ll have to get moving so I can join your group.

    1. Great! Let me know when you join so I can follow! Don’t forget Tram Endurance 🙂

  7. I am so happy to be a part of this awesome campaign! I still haven’t done my video:( So scared to make a video:/ I guess that should be my goal to crush;)

  8. I love the What’s Beautiful campaign. And I love participating with so many amazing women., You will totally rock your challenge! As for me, I will run my first post-50-year-old sub-2:00 half marathon in July.

  9. I’m totally struggling on actually picking a goal. I don’t know! For now, I settled on strength training 3 times a week – that sounds so lame, though.

    I sent a request to join your team!

  10. You’ve got any goal you set out to accomplish girl! 😉

  11. Awesome goal Jill! I Will run 1000 miles this year!

  12. I love that quote! I totally believe that! You can go as far as you want..you just have to believe that you can 🙂

  13. What I love the most is that while we are all competing we are also supporting each other! That’s just beautiful to me! And you will rock this!

  14. Love this challenge and your team! Will join now. Congrats and good luck.

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